[ Advertising appeal ]
Companies with a large number of intellectual property rights are regarded as particularly innovative.
References to intellectual property rights such as DBP, DBGM, ® trade marks and registered designs enhance the prestige of the products and services offered and increase the corporate value of the enterprise. A company that can point to numerous intellectual property rights is regarded as particularly innovative. A reference to granted intellectual property rights is a sales argument that carries weight and can make a more powerful effect on the public than is possible with general promotional statements.
Small and medium-size enterprises in particular therefore often draw attention to patents in order to show their customers that their technological expertise has been confirmed by the patent office. At the same time, they make it clear that the product is something special which cannot be offered by competitors. In addition, references to granted intellectual property rights have a preventive effect: potential imitators are warned against copying from the very beginning.